ON & OFF
Reebok- Best On/ Best Off
Reebok launched a range of clothes called Best On/ Best Off.
The range was designed to be performance on the field but wearable off it as well.
We created an exhibition of shadow sculptures in Barcelona of Reebok’s top athletes.
The sculptures were made from personal possessions of the athletes, the items that made up their ‘Best Off’ personas, to cast shadows creating their ‘Best On’ profile.
It was attended by a wealth of European media and televised on Canal+
Thierry Henry took his home.
Check out the Reebok website here
