LAW & ORDER
Living TV- Criminal Minds
Our first foray into the world of radio, for the hit US show Criminal Minds.
We produced two ads called Chess and Mirror.
The whole production from scripts, to approval, to recording and production, to airing was less than a week.
Episode 1, which aired on a Friday night, smashed Living TV’s target ratings, with 714,000 viewers at its peak! The target was 500,000.
(The highest ratings performance last season was 580,000.)