LIVE LONG & PROSPER
AGE UK The Making Of
Age UK is a new charity alliance formed between Age Concern and Help the Aged. The new campaign aims to raise awareness of the Age UK brand and promote its services to those who most need them.
Actor Brian Cox features in the first TV ad discussing what issues people face in later life. The first executions will be followed by ads featuring actor Sir Ian McKellen and actress Eleanor Bron.
The ads were directed by Richard Loncraine.
Read up about the campaign on The Guardian.
Age UK The Making Of from ESS & SEE on Vimeo.